The Public Employment Service of Catalonia proposes an advertising campaign with the aim of raising awareness service to young people.
To reach the target audience, framed in young people between 16 and 28 years old, we thought of a visual language close to what we are used to in Tiktok or Instagram reels, with many changes of plan and a clear message. It was decided to make three pieces to make it easier for more people to feel represented with the campaign messages.
To develop the script and creative idea, we reviewed and followed all the most prominent content creators and looked for a coherent style to adapt to our assignment. Among others, we looked at: Savannah Moss or Zach King, seasoning it with a bit of Catalan culture from the outskirts, filming between El Prat and Sant Feliu de Llobregat, on the sets of our belovedMTK Space.
On the MTK industrial set we set up five scenes, optimizing the space to the maximum, with meticulous art direction and allowing the character to move from one set to another in some of the scenes.
The result of all this gave rise to three pieces that were distributed through networks and were very well received by the target audience.
